Begin with what the customer actually shared.
A useful draft stays connected to the feedback behind it. If someone mentioned friendly service and a quick visit, those are the details the wording can work with.
Adding a recommendation, a product experience or a strong claim the customer never described changes the meaning. The purpose of a draft is to help express an experience, not create a new one.
Keep the language familiar.
Simple language gives people something they can recognise and edit. An ordinary sentence often carries an experience more clearly than a paragraph of marketing phrases.
A draft should also sound comfortable to the person using it. Invite them to replace words, remove details or write something different. A polished sentence is only useful when it reflects what they mean.
Make the choice clear.
The customer can accept a starting point, edit it, write their own text or decide not to post. Those choices should be understandable before the customer moves to a public review page.
Opening a review destination is a separate step from publishing a review. A writing tool should leave the final decision and the final wording with the customer.
Keep assistance in its place.
In SGNL, review assistance sits alongside customer feedback and reporting. It provides an editable draft; it does not automatically publish a Google review.
When reviewing the experience you offer customers, ask a simple question: does the person have the information and freedom to say what they actually want to say? That is a useful starting point for thoughtful AI assistance.